Packaging Experience
Diziac // Sea Turtle Protection Society // Whim-A-Round // Kamayan
Diziac // Sea Turtle Protection Society // Whim-A-Round // Kamayan
DIZIAC
DESIGN BRIEF
Sarah Jessica Parker teamed up with shoes sale vendor like, Jimmy Choo, Manolo Blahniks, European chocolate makers along with various jewelry designers to venture in opening a store that caters to women’s love for jewelry, shoes and chocolates. The design goal is to create a temptaciously sophisticated store. A shopping environment that will fit right in to Rodeo Drive and New York’s 5th Ave. Diziac,(dee-zee-ac). The name is choosen from the word aphrodisiac, know to us from a varity of food that stimulates sexual desires. To the Greek Goddess of love lust and beauty, Aphrodite, serves as an inspiration. Visual research started through exsisting magazine ads for jewelry, fine italian textile (dedar), the interior of Westminster Abbey, and respected chocolate vendors like Godiva and Lindt Lindor. From all the collected images we compiled, the contrasting words “delicate” and “powerful” explains it all. Delicate but powerful is seen especially inside Westmiste
SEA TURLE PROTECTION SOCIETY
DESIGN BRIEF
The Sea Turtle Protection Society is based in Greece, working mostly for sea turtles living in the Mediterranean Sea. The society needed a logo to compliment their care free personality that also showed their professionalism in saving and caring for sea turtles. With this new logo they plan to get their name on the map, and to recieve additional support from
their community and expand internationally.
Sea turtle logos were researched, and a variety of images were chosen of the sea turtle’s patterned shell and flippers from various perspectives. Approaching the sea turtle image from a different angle, The Sea Turtle Protection Society’s new logo is uniquely dynamic in composition, and features a type choice immersed with a truly hospitable personality.
Sea turtle logos were researched, and a variety of images were chosen of the sea turtle’s patterned shell and flippers from various perspectives. Approaching the sea turtle image from a different angle, The Sea Turtle Protection Society’s new logo is uniquely dynamic in composition, and features a type choice immersed with a truly hospitable personality.
WHIM-A-ROUND
DESIGN BRIEF
California Creations is a toy company specializing in wind-up toys. Inspired by the simple tagline, “Winding your imagination,” California Creations is proud of hightening childrens’ creative imagination.
Twenty new wind-up toys hit stores during the holiday season. Before the launch of the new line of
wind-ups, a new look was proposed for their packaging.
From this proposed change of packaging then comes the idea of a full re-branding to incoporate the
look and feel of great creativity and imagination. The package of three wind-up toys was named
Whim-a-round. Using the typeface, Bauhaus 93,Whim-a-round then becomes a wind up key. This logo
was push forward becuase it works well for unlocking the impossible.
KAMAYAN
DESIGN BRIEF
The project is to form an identity for a new up coming restaurant highlighting the Filipino Culture. With a sucessful brand and identity, it is our expectation to appeal to the San Diego working Filipino Community and interest the curiosity of open minded individuals. It is our goal to create a Filipino restaurant starting from creating its brand and identity. The choosen restaurant name is “Kamayan”, meaning, eating with your hands. This action is traditional, respected and in fact encouraged in the culture. Kamayan, fully believes in the hands” on experience to breath and live the Filipino culture in a restaurant environment. The warmth of home, the comfort of our mother’s home cooked meals, fresh tropical fruits, the art and time with family and friends becomes very important to carry out through our logo therefore we present to you a logo of a mother with natural custome of a banana leaf while sharing with the audience a mango, “fruit” of her labor.
